Macchi Bears, McLaughlin Hall, and the Campanile at UC Berkeley in Berkeley, Calif. on Wednesday, Nov. 18, 2015. (Photo by Steve McConnell/Berkeley Engineering)

Brand toolkit

The UC Berkeley Engineering style guide aligns with the campus brand identity, designed to protect, strengthen and leverage the university’s global reputation. This site includes information about our college’s logo, color palette and different use cases, as well as resources for use by our college community.

blue background with the text uc berkeley engineering in gold and white

Brand guidelines

Learn more about logo usage, typography, color palettes and more.

North entrance of McLaughlin Hall with Doe and Bancroft Libraries in the background

Resources

Access Zoom backgrounds, presentation designs, letterhead and other templates.

A group of people in lab coats and hairnets listening to a man in lab safety gear pointing to his right

Photos & videos

View our gallery of stock photography, video bumpers and model release forms.