Memorial Stadium goes Kabam
Michael Li (B.S. ‘01 EECS) is the founder and general manager of Kabam, one of the world’s leading creators of free-to-play web and mobile games. Li attributes part of the company’s origins to his time as a Berkeley student; in Engineering 110, a venture design course, he wrote the business plan that would later become the underpinnings of Kabam. In the fall of 2013, Kabam pledged $28 million over 15 years to purchase the naming rights to the remodeled Memorial Stadium, the largest college field naming rights deal in the country. As part of the deal, the gaming company will also provide student scholarships and internship opportunities, and offer game day tickets to 500 veterans and their families every season. “This is a great Cal story,” says Sandy Barbour, the university’s athletic director.
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